Revolutionizing Excellence : Unveiling the OnePlus 12 - A Decade of Innovation in Every Pixel

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Revolutionizing Excellence : Unveiling the OnePlus 12 - A Decade of Innovation in Every Pixel

OnePlus 12 - Global technology brand OnePlus has officially unveiled its latest flagship smartphone, the OnePlus 12, marking a significant milestone in the company's decadelong journey of technological excellence and innovation. This cuttingedge device introduces a host of features, including the powerful Snapdragon® 8 Gen 3 Mobile Platform, the proprietary Trinity Engine, the 4th Gen Hasselblad Camera for Mobile, a revolutionary 2K 120Hz ProXDR display, 80W SUPERVOOC fast charging, 50W AIRVOOC wireless charging, and the distinctive modern elegant design that OnePlus is renowned for. The OnePlus 12 is a testament to OnePlus' unwavering commitment to delivering unparalleled flagship experiences, emphasizing speed and smooth performance.

Allround Fast and Smooth Experiences

The OnePlus 12 addresses the industrywide challenge of balancing smartphone performance, power efficiency, and heat dissipation. At its core, the device features Qualcomm's latest Snapdragon® 8 Gen 3 mobile platform, a highly intelligent chip promising toptier performance and power efficiency. Boasting up to 30% improved CPU performance and a 25% enhancement in GPU performance, this chipset sets the stage for an outstanding user experience.

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Empowered by the proprietary Trinity Engine, along with up to 16GB of LPDDR5X RAM and 512GB of UFS 4.0 ROM, the OnePlus 12 ensures that applications remain readily available in the background for an impressive 72 hours. Additionally, being the first Snapdragon 8 Gen 3 device approved as Snapdragon Spaces™ Ready opens up new possibilities for developers to explore the full potential of headworn AR, bringing innovative ideas to life.

To tackle the challenge of heat dissipation during resourceintensive activities like gaming or video editing, the OnePlus 12 introduces an industryleading Dual Cryovelocity VC Cooling System. This system, featuring a 3D capillary dissipation structure and a dual VC design covering the largestever surface area of 9,140 mm², significantly reduces overheating. The unibody diecasting manufacturing process ensures efficient heat absorption and dissipation, making the OnePlus 12 an ideal companion for extended gaming sessions and demanding tasks without the risk of overheating.

The device supports 80W SUPERVOOC Endurance Edition and is equipped with a 5,400mAh battery, providing users with the freedom to use their phones without being tethered to an outlet for extended periods. The 80W SUPERVOOC Endurance Edition enables the OnePlus 12 to charge from 1% to 100% battery capacity in just 30 minutes. The longawaited 50W AIRVOOC wireless charging makes its debut, offering a cablefree lifestyle option with the efficiency of a twinbattery design, charging each cell at an impressive 25W.

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Performance testing showcases the OnePlus 12's capability to run Genshin Impact at maximum settings, maintaining an impressive and consistent frame rate of 58.7 FPS during a rigorous 3hour testing session. Furthermore, its exceptional battery performance allows for 5.5 hours of continuous video shooting at 1080p resolution, operating at 30Hz.

In terms of connectivity, the OnePlus 12 excels with its omnidirectional antenna design, featuring a total of 16 antennas that enable the full potential of highspeed connectivity.

ProXDR Display Meets Studiograde Audio

The OnePlus 12 aims to provide a harmonious audiovisual experience by combining a highresolution display with studiograde audio.

Central to this experience is the 2K 120Hz ProXDR display, powered by BOE's innovative blue diamond pixel layout. This allows the OnePlus 12 to achieve a peak brightness of 4,500 nits, making it the brightestever screen on a smartphone. The display offers ultrarealistic visuals with silkysmooth performance, ensuring a premium viewing experience. The LTPO technology allows the display to automatically switch between a refresh rate of 1Hz to 120Hz based on user preferences and usage scenarios, balancing high performance with low power consumption.

Dolby Vision support enhances the visual experience with ultravivid colors, crisp contrast, and intricate details. Certified by DisplayMate with an A+ rating, the OnePlus 12 stands out as a formidable force in the flagship market.

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For gaming enthusiasts, the OnePlus 12 introduces HyperRendering, a visual quality enhancement technology built upon OnePlus' inhouse graphics algorithms and a dedicated Pixelworks X7 Independent Visual Processor. This technology enables the device to achieve a 120Hz frame rate for all games through frame interpolation, ensuring realtime HDR color calibration. Aqua Touch, designed for enhanced touch accuracy, detects wet fingers and water droplets on the screen, alleviating issues related to sweaty hands and mistouches during gameplay and everyday use.

Complementing the highquality visuals is immersive 3D sound spaces, further enhancing the entertainment experience. Paired with OnePlus Buds 3 or other OnePlus earbuds with spatial audio and inapp customization support, the OnePlus 12 delivers a flagship 3D Spatial Audio experience. Dual stereo speakers with Dolby Atmos contribute to immersive audio quality even without earbuds, reducing acoustic resonance for a superior audio experience.

An Ace in Photography with Authentic Hasselblad Style

The OnePlus 12 stands out as a photography master, boasting a professionalgrade camera system developed in collaboration with Hasselblad.

The device features a flagshiplevel triple camera system, with Sony's industryfirst 50MP LYT808 main camera taking center stage. With a large ƒ/1.6 aperture and 1/1.4inch sensor size, this camera provides a greater depth of field while compensating for lowlight conditions. The result is crystalclear images with vibrant colors and intricate details, even in challenging environments. Red glare and artifact reduction further contribute to capturing truetolife images.

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Introducing the OV64B 3x periscope telephoto camera with 6x insensor zoom, the OnePlus 12 offers a 3x to 120x photographic zoom range, providing users with the flexibility to capture distant moments and expressive portraits. The 64MP camera with optical image stabilization (OIS) ensures highquality images after cropping and enlarging, delivering steady shots with rich details.

The ultrawide camera, with a 114° field of view in an impressive 48MP resolution, empowers users to capture a broader perspective while retaining fine details. The upgraded HDR algorithm enhances the phone's ability to control light, rendering optimal brightness, balanced exposure, authentic color saturation, and seamless vignette control. This results in DSLRlike images with impeccable resolution and precision.

The newly upgraded Portrait Mode simulates bokeh and flare effects on Hasselblad's classic lenses from 1x to 3x, adding visual angles and a natural depth of field for seamless transitions between subject and background.

Modern Elegant Design

The OnePlus 12 is a design masterpiece that pays homage to a decade of the brand's daring and bold attitude. Inspired by the intricate craftsmanship of luxury watches, the phone inherits the timeless modern elegance of the OnePlus 11 5G while adopting a hollowcurved design reminiscent of the delicate inner workings of a finely polished timepiece.

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Available in two captivating colorways — Flowy Emerald and Silky Black — the OnePlus 12 captures attention with its premium texture and exquisite dynamism. Flowy Emerald, inspired by the mesmerizing Dart River in New Zealand, employs stateoftheart AG technology and a precision etching process to bring vibrancy to the phone's glass back cover.

Price and Availability

The OnePlus 12 is set to hit the shelves in the United States and Canada starting February 6, with prices starting at USD$799.99 / CAD$1069.99. The device will be available on, Amazon, and Best Buy. To sweeten the deal, OnePlus is offering a unique tradein offer for the OnePlus 12 — consumers purchasing via can get an additional $100 off by trading in ANY phone in ANY condition.

In conclusion, the OnePlus 12 represents a culmination of a decade of innovation and dedication to excellence by OnePlus. Packed with cuttingedge features, a powerful camera system, and a sleek design, the OnePlus 12 aims to set a new standard for flagship smartphones in 2024. As the company continues to disrupt the mobile industry with its 'Never Settle' mantra, the OnePlus 12 stands as a true masterpiece that challenges the status quo and promises an unparalleled user experience.

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Revolutionizing Excellence : Unveiling the OnePlus 12 - A Decade of Innovation in Every Pixel